ReVibe: timeless pieces, new stories
ReVibe: timeless pieces, new stories
ReVibe: timeless pieces, new stories
An app designed for collectors and second-hand enthusiasts seeking a more personal, community-driven experience. ReVibe focuses on meaningful exchanges and access to unique, high-quality items without the pressure of high costs or impersonal shopping.
An app designed for collectors and second-hand enthusiasts seeking a more personal, community-driven experience. ReVibe focuses on meaningful exchanges and access to unique, high-quality items without the pressure of high costs or impersonal shopping.
Role:
UX UI
Date:
2025
Industry:
Tech for good - Niche collectors
Finding that missing piece for a vinyl collection, or any cherished item, can be frustrating. Flea markets offer charm and discovery, but not always the exact item we’re searching for. Online marketplaces provide access but often feel impersonal, overpriced, and transactional, overlooking the value of the objects we already own.
Finding that missing piece for a vinyl collection, or any cherished item, can be frustrating. Flea markets offer charm and discovery, but not always the exact item we’re searching for. Online marketplaces provide access but often feel impersonal, overpriced, and transactional, overlooking the value of the objects we already own.
A new way to swap: personal, sustainable, story-driven
A new way to swap: personal, sustainable, story-driven
ReVibe recreates the experience of browsing a real flea market, where users can either search for something specific or simply explore. What matters is the inspiration sparked by the story behind each item, making every choice more personal and meaningful.
By removing money from the equation, ReVibe shifts the focus to the emotional and practical value of objects rather than their price. This fosters a more sustainable, mindful approach to ownership, where every item is chosen carefully, valued for its uniqueness, and given a new life.
ReVibe recreates the experience of browsing a real flea market, where users can either search for something specific or simply explore. What matters is the inspiration sparked by the story behind each item, making every choice more personal and meaningful.
By removing money from the equation, ReVibe shifts the focus to the emotional and practical value of objects rather than their price. This fosters a more sustainable, mindful approach to ownership, where every item is chosen carefully, valued for its uniqueness, and given a new life.
In order to better understand the customers behaviuor and feelings about this new approach of exchange,
and to recreate the analogical vibe throughout the design, I’ve followed a 3 steps process:
In order to better understand the customers behaviuor and feelings about this new approach of exchange,
and to recreate the analogical vibe throughout the design, I’ve followed a 3 steps process:
In order to better understand the customers behaviuor and feelings about this new approach of exchange, and to recreate the analogical vibe throughout the design, I’ve followed a 3 steps process:
Discovery
Discovery
Discovery
User Interviews, Surveys, Personas, User Stories
User Interviews, Surveys, Personas, User Stories
User Interviews, Surveys, Personas, User Stories
Ideation
Ideation
Ideation
HMW questions, App architecture and user flow, Mid-fi wireframes
HMW questions, App architecture and user flow, Mid-fi wireframes
HMW questions, App architecture and user flow, Mid-fi wireframes
Iteration
Iteration
Iteration
Design system, Hi-fi wireframes, Design iterations
Design system, Hi-fi wireframes, Design iterations
Design system, Hi-fi wireframes, Design iterations
Discovery: user goals and exploration patterns
Discovery: user goals and exploration patterns
To begin, I conducted user interviews to explore whether swapping could be a compelling alternative to purchasing. These conversations, combined with survey data, provided valuable insights into how people perceive digital versus in-person experiences when it comes to vintage and second-hand items.
To begin, I conducted user interviews to explore whether swapping could be a compelling alternative to purchasing. These conversations, combined with survey data, provided valuable insights into how people perceive digital versus in-person experiences when it comes to vintage and second-hand items.
User interviews and key takeways
User interviews and key takeways
User interviews and key takeways
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can touch the objects and really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can touch the objects and really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can touch the objects and really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
"I love the charm of old music scores, but finding the ones I really care about is nearly impossible. It’s not just the rarity of the pieces, it’s also hard to connect with a real and trusted community of people who share this same passion."
Claudio, 33 y/o, engineer and musician
"I love going to flea markets because you can touch the objects and really connect with what you’re bringing home. But I don’t always have the time for that, and living in a small apartment means I can’t just keep adding pieces without letting some go."
Violet, 27 y/o, math teacher and ceramic collector
"Collecting often requires significant time, effort, and financial resources to find specific pieces, especially when they are rare or out of circulation. It can become a continuous and sometimes frustrating process, with no certainty of success."
Giulia, 30 y/o, books lover
"At some point, space becomes a real problem. I don’t want to stop collecting, I just want to swap some of the things I already have so I can make room for something new without losing the connection to what I love."
Andrea, 40 y/o, software engineer and Star Wars obssessed
Frustrations
High costs of collecting
Time-consuming search process
Limited physical space
Impersonal digital experiences
Pain Points
Risk of letting go of meaningful items
Loss of sensory and emotional experience in digital transactions
Scarcity of desired items
User Needs
Easy access to hard-to-find items
Seek for a trustworthy, passionate community
Value for emotional and tactile connection to Items
Frustrations
High costs of collecting
Time-consuming search process
Limited physical space
Impersonal digital experiences
Pain Points
Risk of letting go of meaningful items
Loss of sensory and emotional experience in digital transactions
Scarcity of desired items
User Needs
Easy access to hard-to-find items
Seek for a trustworthy, passionate community
Value for emotional and tactile connection to Items
Frustrations
High costs of collecting
Time-consuming search process
Limited physical space
Impersonal digital experiences
Pain Points
Risk of letting go of meaningful items
Loss of sensory and emotional experience in digital transactions
Scarcity of desired items
User Needs
Easy access to hard-to-find items
Seek for a trustworthy, passionate community
Value for emotional and tactile connection to Items
Frustrations
High costs of collecting
Time-consuming search process
Limited physical space
Impersonal digital experiences
Pain Points
Risk of letting go of meaningful items
Loss of sensory and emotional experience in digital transactions
Scarcity of desired items
User Needs
Easy access to hard-to-find items
Seek for a trustworthy, passionate community
Value for emotional and tactile connection to Items
Surveys results
Surveys results
Surveys results
37 people
25-45 y/o
Urban users
Collectors
Vintage lovers
Eco-conscious users
Early-stage validation
What people do with unwanted items?
60%
Throw them away
15%
Sell online
15%
Donate
5%
Swap/exchange
3%
Keep them anyway
2%
Sell in-person
What would make you more likely to try swapping in the future?
35%
Trustworthy community
30%
Secure and intuitive app
22%
Verified users and items
10%
Eco-consciousness
3%
Trial experience
People browsing online to add to their collection
90%
What builds trust in an online swapping community?
40%
Verified users and item’s quality
30%
Shared interests and community vibe
12%
Security and privacy
10%
Transparency of swap process
8%
Ease and flexibility of exchange
37 people
25-45 y/o
Urban users
Collectors
Vintage lovers
Eco-conscious users
Early-stage validation
What people do with unwanted items?
60%
Throw them away
15%
Sell online
15%
Donate
5%
Swap
/exchange
3%
Keep them
anyway
2%
Sell in-person
What would make you more likely to try swapping in the future?
35%
Trustworthy community
30%
Secure and intuitive app
22%
Verified users and items
10%
Eco-consciousness
3%
Trial experience
People browsing online to add to their collection
90%
What builds trust in an online swapping community?
40%
Verified users
and item’s
quality
30%
Shared interests and community vibe
12%
Security
and privacy
10%
Transparency
of swap process
8%
Ease and
flexibility of
exchange
37 people
25-45 y/o
Urban users
Collectors
Vintage lovers
Eco-conscious users
Early-stage validation
What people do with unwanted items?
60%
Throw them away
15%
Sell online
15%
Donate
5%
Swap/exchange
3%
Keep them anyway
2%
Sell in-person
What would make you more likely to try swapping in the future?
35%
Trustworthy community
30%
Secure and intuitive app
22%
Verified users and items
10%
Eco-consciousness
3%
Trial experience
People browsing online to add to their collection
90%
What builds trust in an online swapping community
40%
Verified users and item’s quality
30%
Shared interests and community vibe
12%
Security and privacy
10%
Transparency of swap process
8%
Ease and flexibility of exchange
37 people
25-45 y/o
Urban users
Collectors
Vintage lovers
Eco-conscious users
Early-stage validation
What people do with unwanted items?
60%
Throw them away
15%
Sell online
15%
Donate
5%
Swap/exchange
3%
Keep them anyway
2%
Sell in-person
What would make you more likely to try swapping in the future?
35%
Trustworthy community
30%
Secure and intuitive app
22%
Verified users and items
10%
Eco-consciousness
3%
Trial experience
People browsing online to add to their collection
90%
What builds trust in an online swapping community?
40%
Verified users and item’s quality
30%
Shared interests and community vibe
12%
Security and privacy
10%
Transparency of swap process
8%
Ease and flexibility of exchange
From this research, two distinct personas emerged, reflecting the dual nature of the experience: one persona is goal-driven, searching for a specific item; the other is more exploratory, drawn to uniqueness and aesthetic inspiration.
From this research, two distinct personas emerged, reflecting the dual nature of the experience: one persona is goal-driven, searching for a specific item; the other is more exploratory, drawn to uniqueness and aesthetic inspiration.
Personas
Personas
Personas
Elena Rossi
Age: 35 y/o
Location: Milan, Italy
Vintage vinyl records
Music Memorabilia
Values trust, transparency, and quality
Specialist collector
Specialist collector
Background and Traits:
Loves the thrill of rare finds and completing sets
Invests time in research and values authenticity
Prefers owning but open to swaps for special items
Environmentally conscious
Behaviours:
Regularly browses auctions, specialty shops, and forums
Attends fairs and meetups
Carefully documents and insures valuable items
Swaps duplicates with trusted contacts
Pain Points:
Hard to verify authenticity and condition remotely
Trust issues with unknown swappers Limited local access to rare items
Time-consuming listing process
Frustration with clutter and duplicates
Goals:
Grow a curated collection with personal and market value
Connect with like-minded collectors
Find rare pieces affordably and safely
Reduce waste by exchanging unwanted items
Mindful collector
Theo Martens
31 y/o ・ Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Most Used Apps:
Theo Martens
Age: 31 y/o
Location: Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Mindful declutterer. Collects across categories
Mindful collector
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Elena Rossi
35 y/o ・ Milan, Italy
Location: Milan, Italy
Vintage vinyl records
Music Memorabilia
Values trust, transparency, and quality
Specialist collector
Specialist collector
Background and Traits:
Loves the thrill of rare finds and completing sets
Invests time in research and values authenticity
Prefers owning but open to swaps for special items
Environmentally conscious
Behaviours:
Regularly browses auctions, specialty shops, and forums
Attends fairs and meetups
Carefully documents and insures valuable items
Swaps duplicates with trusted contacts
Pain Points:
Hard to verify authenticity and condition remotely
Trust issues with unknown swappers Limited local access to rare items
Time-consuming listing process
Frustration with clutter and duplicates
Goals:
Grow a curated collection with personal and market value
Connect with like-minded collectors
Find rare pieces affordably and safely
Reduce waste by exchanging unwanted items
Mindful collector
Theo Martens
31 y/o ・ Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Most Used Apps:
Theo Martens
Age: 31 y/o
Location: Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Mindful declutterer. Collects across categories
Mindful collector
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Elena Rossi
Age: 35 y/o
Location: Milan, Italy
Vintage vinyl records
Music Memorabilia
Values trust, transparency, and quality
Specialist collector
Specialist collector
Background and Traits:
Loves the thrill of rare finds and completing sets
Invests time in research and values authenticity
Prefers owning but open to swaps for special items
Environmentally conscious
Behaviours:
Regularly browses auctions, specialty shops, and forums
Attends fairs and meetups
Carefully documents and insures valuable items
Swaps duplicates with trusted contacts
Pain Points:
Hard to verify authenticity and condition remotely
Trust issues with unknown swappers Limited local access to rare items
Time-consuming listing process
Frustration with clutter and duplicates
Goals:
Grow a curated collection with personal and market value
Connect with like-minded collectors
Find rare pieces affordably and safely
Reduce waste by exchanging unwanted items
Mindful collector
Theo Martens
31 y/o ・ Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Most Used Apps:
Theo Martens
Age: 31 y/o
Location: Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Mindful declutterer. Collects across categories
Mindful collector
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Elena Rossi
Age: 35 y/o
Location: Milan, Italy
Vintage vinyl records
Music Memorabilia
Values trust, transparency, and quality
Specialist collector
Specialist collector
Background and Traits:
Loves the thrill of rare finds and completing sets
Invests time in research and values authenticity
Prefers owning but open to swaps for special items
Environmentally conscious
Behaviours:
Regularly browses auctions, specialty shops, and forums
Attends fairs and meetups
Carefully documents and insures valuable items
Swaps duplicates with trusted contacts
Pain Points:
Hard to verify authenticity and condition remotely
Trust issues with unknown swappers Limited local access to rare items
Time-consuming listing process
Frustration with clutter and duplicates
Goals:
Grow a curated collection with personal and market value
Connect with like-minded collectors
Find rare pieces affordably and safely
Reduce waste by exchanging unwanted items
Mindful collector
Theo Martens
31 y/o ・ Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space combining sustainability with style appreciation
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Most Used Apps:
Theo Martens
Age: 31 y/o
Location: Rotterdam, Netherlands
70s Vintage Design
Posters
Analog Cameras
Mindful declutterer. Collects across categories
Mindful collector
Background and Traits:
Believes in sustainability and responsible consumption
Cares deeply about where his
items go
Organizes his collections by emotional or visual resonance
Behaviours:
Prioritizes thoughtful curation over completeness
Regularly browses for visual inspiration
Swaps items when they no longer fit his evolving aesthetic
Prefers this over selling or donating
Pain Points:
Overwhelmed by commerce-driven secondhand platforms
Dislikes haggling and unreliable buyers
Struggles to find like-minded traders.
Lacks a space for stylish sustainability
Goals:
Pass on quality items, not just declutter.
Curate a profile reflecting values and style.
Avoid overconsumption
Make each swap intentional and meaningful
Ideation: from data to key features
Ideation: from data to key features
Ideation: from data to key features
Building on the key insights from research, I moved into the design stage by identifying essential features the app needed to feel complete, intuitive, and trustworthy. Starting from “How Might We” questions, I shaped the concept into mid-fidelity wireframes and mapped the customer journey with a focus on the core needs: helping users easily find the right match, making the swapping process simple, and fostering trust between collectors.
Building on the key insights from research, I moved into the design stage by identifying essential features the app needed to feel complete, intuitive, and trustworthy. Starting from “How Might We” questions, I shaped the concept into mid-fidelity wireframes and mapped the customer journey with a focus on the core needs: helping users easily find the right match, making the swapping process simple, and fostering trust between collectors.
HMW and main features
HMW and main features
HMW and main features
How might we help Theo easily find the perfect item that match his vibes?
Playful and easy-to-use automatic matching system, based on his chosen categories
Items organised by categories, easy to add/remove
How might we help Elena trust unknown swappers?
Direct messages always available to easily contact the swapper
Swapper profile inside the item's page
How might we help Theo and Elena judging the quality of the item they have chosen?
Guided smart-and-fast uploading process
Visually rich experience, with images at the heart of the UI
AI help to value pictures and flag misleading or low-quality uploads
How might we help Theo easily find the perfect item that match his vibes?
Playful and easy-to-use automatic matching system, based on his chosen categories
Items organised by categories, easy to add/remove
How might we help Elena trust unknown swappers?
Direct messages always available to easily contact the swapper
Swapper profile inside the item's page
How might we help Theo and Elena judging the quality of the item they have chosen?
Guided smart-and-fast uploading process
Visually rich experience, with images at the heart of the UI
AI help to value pictures and flag misleading or low-quality uploads
How might we help Theo easily find the perfect item that match his vibes?
Playful and easy-to-use automatic matching system, based on his chosen categories
Items organised by categories, easy to add/remove
How might we help Elena trust unknown swappers?
Direct messages always available to easily contact the swapper
Swapper profile inside the item's page
How might we help Theo and Elena judging the quality of the item they have chosen?
Guided smart-and-fast uploading process
Visually rich experience, with images at the heart of the UI
AI help to value pictures and flag misleading or low-quality uploads
How might we help Theo easily find the perfect item that match his vibes?
Playful and easy-to-use automatic matching system, based on his chosen categories
Items organised by categories, easy to add/remove
How might we help Elena trust unknown swappers?
Direct messages always available to easily contact the swapper
Swapper profile inside the item's page
How might we help Theo and Elena judging the quality of the item they have chosen?
Guided smart-and-fast uploading process
Visually rich experience, with images at the heart of the UI
AI help to value pictures and flag misleading or low-quality uploads
User flow design
User flow design
For ReVibe, mid-fi wireframes were essential to shape a swapping experience that felt both effortless and trustworthy. By testing early, I could refine the way users discover, match, and exchange items, bringing the project’s sustainability and community values to life from the very first flows.
For ReVibe, mid-fi wireframes were essential to shape a swapping experience that felt both effortless and trustworthy. By testing early, I could refine the way users discover, match, and exchange items, bringing the project’s sustainability and community values to life from the very first flows.
For ReVibe, mid-fi wireframes were essential to shape a swapping experience that felt both effortless and trustworthy. By testing early, I could refine the way users discover, match, and exchange items, bringing the project’s sustainability and community values to life from the very first flows.
Mid-fidelity wireframes
Mid-fidelity wireframes
Mid-fidelity wireframes
Iteration: shaping an emotionally-driven experience
Iteration: shaping an emotionally-driven experience
Iteration: shaping an emotionally-driven experience
To develop the high-fidelity wireframes, I focused on translating the emotional joy and curiosity of real-life swapping into a digital experience. Research showed that users value both the excitement of discovery and the importance of trust when exchanging personal items. To reflect this, I designed a tactile, image-driven interface where visuals take center stage, helping users assess item quality and feel connected to the story behind each piece.
I avoided sterile, overly polished surfaces in favor of textures and warmth, reinforcing a sense of authenticity. The goal was to create an intuitive product that’s efficient and easy to navigate, but also playful and emotionally engaging, just like the best real-world swapping experiences.
To develop the high-fidelity wireframes, I focused on translating the emotional joy and curiosity of real-life swapping into a digital experience. Research showed that users value both the excitement of discovery and the importance of trust when exchanging personal items. To reflect this, I designed a tactile, image-driven interface where visuals take center stage, helping users assess item quality and feel connected to the story behind each piece.
I avoided sterile, overly polished surfaces in favor of textures and warmth, reinforcing a sense of authenticity. The goal was to create an intuitive product that’s efficient and easy to navigate, but also playful and emotionally engaging, just like the best real-world swapping experiences.
Changes and rationale
Changes and rationale
Changes and rationale
Matching card iteration
More space to the image
Label and Fav button replaced for a better usability
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Matching card iteration
More space to the image
Label and Fav button replaced for a better usability
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Matching card iteration
More space to the image
Label and Fav button replaced for a better usability
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Matching card iteration
More space to the image
Label and Fav button replaced for a better usability
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Category cards and labels
Improved accessibility within the labels
Added interaction instead of "remove" button
Texts size improved
Version 1
Version 2
Expressive by design: usability and emotional engagement
Expressive by design: usability and emotional engagement
Expressive by design: usability and emotional engagement
ReVibe is currently in its internal user testing phase, with early feedback helping to validate key assumptions and refine the experience for future development. As a self-driven initiative, the project reflects my ability to independently lead the full design process - from research to high-fidelity execution - while staying focused on delivering real user and business value. Every design decision was made to create an intuitive, engaging, and emotionally resonant experience that builds trust and connection while driving purposeful interactions.
ReVibe is currently in its internal user testing phase, with early feedback helping to validate key assumptions and refine the experience for future development. As a self-driven initiative, the project reflects my ability to independently lead the full design process - from research to high-fidelity execution - while staying focused on delivering real user and business value. Every design decision was made to create an intuitive, engaging, and emotionally resonant experience that builds trust and connection while driving purposeful interactions.
Next steps
Next steps
Next steps
User Testing
and Validation
User Testing
and Validation
User Testing
and Validation
Conduct comprehensive user testing to gather actionable insights, uncover usability issues, and refine the experience based on real-world feedback
Conduct comprehensive user testing to gather actionable insights, uncover usability issues, and refine the experience based on real-world feedback
Conduct comprehensive user testing to gather actionable insights, uncover usability issues, and refine the experience based on real-world feedback
Feature Development
and Optimization
Feature Development
and Optimization
Feature Development
and Optimization
Prioritize and implement new features that address user needs and enhance value, while continuously improving existing functionalities
Prioritize and implement new features that address user needs and enhance value, while continuously improving existing functionalities
Prioritize and implement new features that address user needs and enhance value, while continuously improving existing functionalities
Community Engagement
and Trust Building
Community Engagement
and Trust Building
Community Engagement
and Trust Building
Establish frameworks and tools to nurture a vibrant, trustworthy user community that encourages meaningful exchanges and long-term retention
Establish frameworks and tools to nurture a vibrant, trustworthy user community that encourages meaningful exchanges and long-term retention
Establish frameworks and tools to nurture a vibrant, trustworthy user community that encourages meaningful exchanges and long-term retention
Thanks for watching
© 2025 Sally Viganò
Thanks for watching
© 2025 Sally Viganò
Thanks for watching
© 2025 Sally Viganò
Thanks for watching
© 2025 Sally Viganò