Design patterns for automotive
Design patterns for automotive
During my time in the automotive industry, I designed and delivered product design solutions that improved both user experience and business outcomes. Working across B2C and B2B contexts, I created visual assets, UI components, and patterns aligned with the companies style guide, optimizing product consistency and usability.
During my time in the automotive industry, I designed and delivered product design solutions that improved both user experience and business outcomes. Working across B2C and B2B contexts, I created visual assets, UI components, and patterns aligned with the companies style guide, optimizing product consistency and usability.
Role:
Digital Designer
Date:
2020-2025
Industry:
Tech, Automotive
Client:
Multiple companies
Key moments in Product Design
Key moments in Product Design
This snippet collection is inspired by design patterns I created while working with two automotive-driven companies: one focused on B2C e-commerce and the other on B2B platforms. Collaborating closely with product and marketing teams, I designed and refined key features, with a focus on intuitive interfaces that made complex functionalities accessible and valuable to users. My goal was to ensure seamless experiences that foster trust, clarity, and usability across every touchpoint.
Promoting sustainable urban mobility in a major city like Milan, the app needed to be easy to use and focused on kick scooter reservations, allowing busy city dwellers to make fast, user-friendly, and eco-friendly bookings.
E-commerce
Car box redesign to improve visual hierarchy, readability, and user engagement.
Car box redesign to improve visual hierarchy, readability, and user engagement.
AI integration
AI features to streamline car inventory management, including multi-channel publishing and automated media creation
B2B tools
Dashboards and workflows for after-sales and lead management, helping users efficiently track requests and prioritize leads
AI integration
AI features to streamline car inventory management, including multi-channel publishing and automated media creation
B2B tools
Dashboards and workflows for after-sales and lead management, helping users efficiently track requests and prioritize leads
Streamlining Features and Boosting Consistency
Streamlining Features and Boosting Consistency
Streamlining Features and Boosting Consistency
By streamlining key features, standardizing design systems, and working cross-functionally with teams, I improved user engagement and assured brand coherence. These efforts contributed to faster delivery cycles, stronger product consistency, and more intuitive, accessible user experiences, unlocking lasting value across the products.
By streamlining key features, standardizing design systems, and working cross-functionally with teams, I improved user engagement and assured brand coherence. These efforts contributed to faster delivery cycles, stronger product consistency, and more intuitive, accessible user experiences, unlocking lasting value across the products.
1.
1. Car/taxi/Uber are not valid options
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1.
User-Centered impact
Improved engagement with AI features
Drove adoption through accessible and trustworthy design
Improved platform clarity
Design Systems
Delivered scalable UI components
Ensured product consistency with reusable patterns
Strengthened brand coherence through all products
Cross-Functional Efficiency
Translated business goals into actionable design
Accelerated feature delivery by minimising design-dev iteration
Ensured design feasibility
Design Systems
Delivered scalable UI components
Ensured product consistency with reusable patterns
Strengthened brand coherence through all products
Cross-Functional Efficiency
Translated business goals into actionable design
Accelerated feature delivery by minimising design-dev iteration
Ensured design feasibility
Persona
1.
User-Centered impact
Improved engagement with AI features
Drove adoption through accessible and trustworthy design
Improved platform clarity
Design Systems
Delivered scalable UI components
Ensured product consistency with reusable patterns
Strengthened brand coherence through all products
Cross-Functional Efficiency
Translated business goals into actionable design
Accelerated feature delivery by minimising design-dev iteration
Ensured design feasibility
Design Systems
Delivered scalable UI components
Ensured product consistency with reusable patterns
Strengthened brand coherence through all products
Cross-Functional Efficiency
Translated business goals into actionable design
Accelerated feature delivery by minimising design-dev iteration
Ensured design feasibility
Persona
User-Centered impact
Improved engagement with AI features
Drove adoption through accessible and trustworthy design
Improved platform clarity
Design Systems
Delivered scalable UI components
Ensured product consistency with reusable patterns
Strengthened brand coherence through all products
Cross-Functional Efficiency
Translated business goals into actionable design
Accelerated feature delivery by minimising design-dev iteration
Ensured design feasibility
E-commerce
Car box redesign to improve visual hierarchy, readability, and user engagement.
AI integration
AI features to streamline car inventory management, including multi-channel publishing and automated media creation
B2B tools
Dashboards and workflows for after-sales and lead management, helping users efficiently track requests and prioritize leads
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